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The Values That Define Us
Friday, November 24, 2017
 
Almost 30 years ago, Jebsen & Jessen (SEA) defined its corporate commitments and philosophy. Created by former Group Chairman A.P. Jessen, the Executive Committee and senior management team then, this has defined the Group’s corporate character and its identity as a company ever since.

As the Group evolves and seeks greater growth, it has developed a set of corporate values to make its corporate philosophy more accessible and further unite its people. The five group-wide corporate values were co-created by engaging a broad range of internal stakeholders to ensure they are representative of all parts of the Group and its distinctiveness.

• TRUST
• ENTREPRENEURSHIP
• PRUDENCE
• COMMITMENT
• PARTNERSHIP

Bringing the values to life
“There is much more to our values than memorising five words. Values need to be lived. To do so, we need to give them a place in our everyday lives; to let them guide how we think, how we work and how we treat people,” said Group Chairman Heinrich Jessen.

To help its people understand and internalise the values, the Group is organising Train-the-Trainers (T3) sessions to prepare a selected group of staff, nominated by their Regional Managing Directors and country managers, to lead the group-wide roll-out. The first T3 session was held in Bangkok from August 22 to 25, 2017.

The training was based on an established 10-step methodology, featuring role play, games, activities and practical sessions led by two world-renowned facilitators: Raymond van Driel, a teacher and international facilitator who coaches on leadership, creativity, collaboration and has led T3 sessions worldwide; as well as Avi Liran, a thought leader and expert in positive leadership, resilience and motivational change.

As part of the session, a ‘live audience’ of 15 colleagues, hand-picked across different business functions, participated in a simulation exercise. The trainees role-played the one-day roll-out programme, applying their newly acquired knowledge and receiving feedback f The four-day training included many practical hands-on sessions. or improvement.
 
The session has produced a group of certified trainers who are now ready to conduct T3 sessions for their colleagues on their own. For the groupwide roll-out, the trainers will be empowered to plan and organise their local roll-out, which will begin in 2018 and will run through to 2019.