Record Sales in One Night
Wednesday, October 26, 2016
JJ-Pun’s Agrochemicals Team, together with their four principals and Deputy Minister Dr Tun Win.
JJ-Pun’s latest offering for Myanmar’s agriculture industry is a line of compound fertilisers branded ‘JJ-NPK’. This was introduced at a launch event in Naypyitaw on June 15, 2016. The occasion was graced by Deputy Minister for Agriculture, Livestock & Irrigation Dr Tun Win.
With the entire dealer network of over 150 partners in attendance, JJ-Pun’s technology partners Bayer, Chia Tai, Summit Agro and Zagro delivered well-received product introductions. That evening, they secured a total of more than S$4m in product purchases – far exceeding their sales target for the year.
Agriculture is Myanmar’s main industry, employing about 65% of the nation’s workforce and accounting for some 60% of its GDP. Yet the sector remains highly underdeveloped, with farmers regularly suffering from crop losses and economic setbacks. JJ-Pun seeks to play an active role in the country’s agricultural development by supporting farmers with a modern crop protection portfolio. Since the business line was launched in 2013, JJ-Pun has grown its product line to feature 33 products, including a variety of crop protection and fertilising solutions.
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